"A picture is worth a 1000 words"
Successful online jewelry businesses are successful because they send the right message using beautiful pictures of the Jewelry that they are selling.
Jewelry Photography Links
http://www.tabletopstudio.com/documents/jewelry_photography.htm
Jewelry Photography Techniques from TableTopStudio
http://www.lapidaryart.com/projects_2.html
Lapidary Art: Basic Jewelry Photography from Amy O'Connell Jewelry
http://strobist.blogspot.com/2006/07/how-to-diy-10-macro-photo-studio.html
How To: DIY $10 Macro Photo Studio
Jewelry Care Tips
Not all jewelry is alike and way to taking care of each of them are different.
Jewelry Care Tips Links
http://www.moonlitwaters.net/pages/jewelry%20care.html
Jewelry care tips on Crystals, Gemstones, Pearls, Gold, etc....
http://silverbythesea.net/jewelry_care.html
How to care for your silver jewelry...
Jewelry Care Tips Links
http://www.moonlitwaters.net/pages/jewelry%20care.html
Jewelry care tips on Crystals, Gemstones, Pearls, Gold, etc....
http://silverbythesea.net/jewelry_care.html
How to care for your silver jewelry...
Marketing Ideas for Your Handcrafted Jewelry
Ideas for Marketing your Handcrafted Jewelry does not require a large budget but some of that creativity you have used in your designs.
Day Spas and Salons:
Call local day spas and salons. Ask to speak to the manager or business owner. Set an appointment to show your jewelry. Have your pitch ready on why their customers would benefit from having this product. Think about whether you will wholesale or allow consignment of your jewelry. Be on time and remember your look is just as important as the jewelry presentation. Once the salon or spa places an order/consignment, check back to see what pieces are selling or what comments they have heard from customers. This information is invaluable in finding out what customers want!
Boutiques and Specialty stores:
Independently owned boutiques, gift, gallery and specialty stores are always on the look out for unique and original items to offer their customers. Prior to calling the store, do a little detective work to give you an edge. Pay attention to what the store carries (classic, funky, etc) and the price. This will help you customize not only your pitch but your jewelry presentation to the owner/manager. Remember, always be courteous and call ahead.
Community Events:
Check out your local paper for upcoming events. Your local Chamber of Commerce can be a huge asset as they often have a calendar listing of events. Promote yourself by showcasing your jewelry at local events or donating items for Silent Auctions. Do not forget to advertise in your local paper or submit a press release when you will be at a local event or the fact you donated an item to an event. Do NOT underestimate these local events. I have made over 1k for a 3hr school function that cost me $30 to enter; I consider $300 an hour successful, don't you?
Jewelry Trunk Show:
Host a private trunk show in your home or look in to renting a community hall. Promote your event through friends, family, and the local paper. I hosted a trunk show before prom and promoted at the high school and local paper; I had so much business that I had to put a deadline for taking orders for prom. As a result of private shows like this, I have repeat customers and positive word-of-mouth-business referrals.
Here's to your success with your handcrafted jewelry business.
Handcrafted jewelry is Randi-Sue Deckard's passion. She is the owner of Designing-Diva Jewelry; she handcrafts original and limited edition silver jewelry in her North Texan studio. She has had incredible mentors throughout her jewelry career and is passionate about sharing her business knowledge with others. You may visit her website at http://www.designing-diva.com or you may e-mail her at contact@designing-diva.com with your comments or questions.
Day Spas and Salons:
Call local day spas and salons. Ask to speak to the manager or business owner. Set an appointment to show your jewelry. Have your pitch ready on why their customers would benefit from having this product. Think about whether you will wholesale or allow consignment of your jewelry. Be on time and remember your look is just as important as the jewelry presentation. Once the salon or spa places an order/consignment, check back to see what pieces are selling or what comments they have heard from customers. This information is invaluable in finding out what customers want!
Boutiques and Specialty stores:
Independently owned boutiques, gift, gallery and specialty stores are always on the look out for unique and original items to offer their customers. Prior to calling the store, do a little detective work to give you an edge. Pay attention to what the store carries (classic, funky, etc) and the price. This will help you customize not only your pitch but your jewelry presentation to the owner/manager. Remember, always be courteous and call ahead.
Community Events:
Check out your local paper for upcoming events. Your local Chamber of Commerce can be a huge asset as they often have a calendar listing of events. Promote yourself by showcasing your jewelry at local events or donating items for Silent Auctions. Do not forget to advertise in your local paper or submit a press release when you will be at a local event or the fact you donated an item to an event. Do NOT underestimate these local events. I have made over 1k for a 3hr school function that cost me $30 to enter; I consider $300 an hour successful, don't you?
Jewelry Trunk Show:
Host a private trunk show in your home or look in to renting a community hall. Promote your event through friends, family, and the local paper. I hosted a trunk show before prom and promoted at the high school and local paper; I had so much business that I had to put a deadline for taking orders for prom. As a result of private shows like this, I have repeat customers and positive word-of-mouth-business referrals.
Here's to your success with your handcrafted jewelry business.
Handcrafted jewelry is Randi-Sue Deckard's passion. She is the owner of Designing-Diva Jewelry; she handcrafts original and limited edition silver jewelry in her North Texan studio. She has had incredible mentors throughout her jewelry career and is passionate about sharing her business knowledge with others. You may visit her website at http://www.designing-diva.com or you may e-mail her at contact@designing-diva.com with your comments or questions.
Beading Forums
Beading forums are a wonderful place to find answers to specific beading questions, discover new new beading ideas, help other artists, and make great friendships with fellow beaders! If you know of a beading forum that should be added to this list, please contact me.
Bead&Button Beading Forum
ChicChat Beading Forum
Beading Times Forum
Bead&Button Beading Forum
ChicChat Beading Forum
Beading Times Forum
Beading and Jewelry Books
The Complete Bead Guide
Everything YOU want to know about beads is right here at your fingertips ...
"At Last! A Complete Bead Guide That Answers All Your Questions About Beads, Beading & Beadworking ..."
More Details on : The Complete Bead Guide
Everything YOU want to know about beads is right here at your fingertips ...
"At Last! A Complete Bead Guide That Answers All Your Questions About Beads, Beading & Beadworking ..."
More Details on : The Complete Bead Guide
Beading and Jewelry Books
Secrets of a Handcrafted JewelryShopping Service
Insider tips, strategies, hot market niches, and real-life examples for building your own profitable jewelry shopping service.
"I would have never thought to take this approach to marketing my jewelry and services without this ebook. My mind is on fire with the possibilities!"
More Details on : Secrets of a Handcrafted Jewelry Shopping Service
Total: 115 pages.
Insider tips, strategies, hot market niches, and real-life examples for building your own profitable jewelry shopping service.
"I would have never thought to take this approach to marketing my jewelry and services without this ebook. My mind is on fire with the possibilities!"
More Details on : Secrets of a Handcrafted Jewelry Shopping Service
Total: 115 pages.
Beading and Jewelry Books
Ultimate Guide toYour Profitable Jewelry Booth
Learn every success tip, strategy, and secret from Rena Klingenberg who had discovered over the past several years of selling her handcrafted jewelry at shows.
"This is THE reference book for every jewelry designer who has ever set up, or is considering setting up, a booth at a retail event...."
More Details on : Ultimate Guide to Your Profitable Jewelry Booth
Total : 176 pages.
Learn every success tip, strategy, and secret from Rena Klingenberg who had discovered over the past several years of selling her handcrafted jewelry at shows.
"This is THE reference book for every jewelry designer who has ever set up, or is considering setting up, a booth at a retail event...."
More Details on : Ultimate Guide to Your Profitable Jewelry Booth
Total : 176 pages.
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